Gaming to grant wishes

Gaming brings joy, connection, and comfort to critically ill children.

For many wish families, gaming provides:

  • Connection – a way to interact with friends and family when illness makes socialising difficult.
  • An Escape – a chance to step away from medical treatments and give themselves a much-needed distraction.
  • Inclusion – a virtual world where critically ill children can be themselves again.

Make-A-Wish UK unites gamers, creators, developers, and studios to fund life-changing wishes for children and their families.

    Get involved

    Work in partnership with Make-A-Wish UK:

    • Collaborate on campaigns and engage your employees.
    • Donate products or merchandise to support wish fulfilment.

    Partner with us

    Partnering with Make-A-Wish UK helps games companies create real-world impact by bringing joy to children with critical illnesses through the power of play. It builds brand goodwill, engages communities, and offers unique opportunities for content, creator collaboration, and employee involvement, all while supporting unforgettable wish experiences including those inspired by games and fandom.

      Miniclip

      We are proud to partner with Miniclip, whose purpose to unleash the gamer in everyone helps bring life-changing joy and unforgettable wishes to children facing critical illness.

      DanTDM, Disney & eBay

      Disney, eBay and Make-A-Wish UK came together to celebrate the release of Ralph Breaks the Internet, with YouTube influencer DanTDM and created an award winning campaign.

      Read more

      Riot Games

      In 2024, Riot Games partnered with content creator “GaGOD” for a charity livestream supporting Make-A-Wish UK. Celebrating the launch of VALORANT, the event raised £6500.

      Read more

      For Creators:

      You and your community can help us grant wishes!

      Through community challenges, gaming or even baking a cake on stream, you and your community can have a huge impact on the lives of critically ill children across the UK. We have overlays, assets and tools for you to have an amazing stream and also do good at the same time.

      Creator impact spotlight:

      Watermunch's community raised £1,500

      Watermunch hosted a week-long stream-a-thon filled with challenges and community-driven fun including a "Wheel of Hats”, where viewers could donate to add a random hat to their PNGTuber model, creating hilarious and unpredictable results

      Knightenator's community raised £3,000

      Knightenator kept her community engaged with creative incentives, such as layering on multiple t-shirts for donations and letting her gameplay be shaped by the results of a Tiltify poll.

      LucyJRobyn's community raised £3,000

      LucyJRobyn added her own twist with a Mass Effect stream, where viewers could donate to influence her gameplay, switching to insanity mode or altering mission strategies.

      Download our creator assets (coming soon)

      Wish stories

      See the impact of a wish for yourself right here…