Make-A-Wish® UK becomes Poundland’s sole charity partner
From today, Make-A-Wish® UK becomes Poundland’s sole strategic charity partner. As part of its business simplification programme, Poundland also confirmed today its Foundation had agreed to make a final distribution of £1.2m to its three long-term partners, of which Make-A-Wish is one. Each partner will receive unrestricted donations of £300,000 to support their work.
These significant Foundation grants have been made possible through the generous contribution of customers over the past 12 months through its Pennies micro-donation programme at its tills, and extensive colleague and supplier fundraising.
As part of this partnership, Poundland colleagues will play a key role in supporting Make-A-Wish in the months ahead through fundraising, volunteering, and in-store engagement—helping to make more life-changing wishes for critically ill children come true. Make-A-Wish will also be the direct recipient of Pennies donations made in its stores.
"We’re so grateful to the Poundland Foundation for their incredible support over the last four years. Their latest £300,000 donation will help us grant 150 life-changing wishes for children living with critical illness across the UK. Children deserve to wish for more than a life defined by their illness and thanks to the support from Poundland Foundation we have been able to provide wishes for children and their families at a time when they need it most. We are absolutely thrilled to continue our special relationship as Poundland’s charity partner, building on eight years working together to make more wishes come true, sooner."
