Disney's Double win!

Disney character, Lola, holding her Mickey Mouse soft toy.

We're delighted to announce that #FromOurFamilyToYours, our very special partnership with The Walt Disney Company last Christmas has won, not one, but two awards at The Drum Digital Advertising 2021 Awards!
For full details see here

The campaign ’From Our Family to Yours’ won the two following categories:

  • Best Omni Channel Campaign
  • Best High Impact Campaign

‘From Our Family to Yours’ was the first Christmas campaign for the Consumer, Products, Games and Publishing arm of The Walt Disney Company. It was launched across 36 markets with the goals of connecting with consumers, strengthening relationships with key retailers, supporting Make-A-Wish and giving Disney a share of the Christmas ads space. If you haven’t seen it already do watch the advert below, which tells a nostalgic family story.

The campaign became The Walt Disney Company’s most successful Facebook post in EMEA ever, with 105 million views.

The judges at The Drum Digital Advertising 2021 Awards said “A fantastic campaign that was successful across all KPIs and objectives, driving commercial success as well as charitable donations. A real omnichannel approach that drove fame across numerous markets without any variations needed to be produced, backed by consumer-insight and a robust 360 execution, with high-impact results.”

Make-A-Wish share a 40 year history of working with Disney, which is our biggest global partner. We were therefore delighted to be the charity partner on their 2020 Christmas campaign.

"We're so proud of our long-standing partnership with Disney. Their contribution in granting Disney wishes and helping raise funds for our life-changing work is incredible."

Stephanie Witt, Director of Income and Engagement, Make-A-Wish UK