Other Corporate Fundraising Ideas
There are many ways our corporate partners can help Make-A-Wish fundraise without being your nominated charity of the year. On this page you can find some examples of other fundraising activities that we hope will be of interest to you.
1. Cause Related Marketing
Cause Related Marketing enables companies to build a partnership with the charity to market an image, product or service.
Why do it?
- Customers and employees will be able to help bring sunshine into the lives of the children we serve, promoting a "feel good" factor among employees.
- Make-A-Wish is a strong brand in its own right - not only will you be fulfilling your commitment to the community but you will be working with a well-known and respected children's charity.
- Build trust and engage with consumers.
- Reinforce your credentials as a socially responsible brand.
An example of a recent Cause Related Marketing campaign - Fairy Liquid
Fairy is searching for the most helpful Hands in the UK and Ireland for the second year running. To nominate someone you want to thank for their love and support, a caring friend or anyone who has lent a Helpful Hand this year, go to www.fairy-dish.com. Twelve lucky finalists will be able to win one of 12 magical Fairy wishes - whether it's a lunch for two on the Orient Express, an overnight trip to Paris or a magnum of Champagne delivered to your door every week for two months, the time has come to once again reward the Helpful Hands of the nation! This is the fourth year running that Fairy has supported Make-A-Wish, with the aim to help the charity grant magical wishes throughout 2008.
Help grant more magical wishes in 2008.
2. Employee Fundraising
Employee fundraising has real benefits for employer, employee and for Make-A-Wish. By encouraging your staff to work together on fundraising projects, you give them the opportunity to develop team working and acquire new skills. Not only can this improve staff morale and motivation, it can enhance your company's image with staff, suppliers and the community.
- 87% of employees report a strong sense of loyalty when employers have a cause programme in which they believe.
- 90% of employees report a stronger sense of pride.
Cone/Roper Cause Related Trends, 1999
A dedicated account manager will work with your company - to help you create a tailored programme on an individual, branch, local or UK-wide level.
3. Event Marketing
Make-A-Wish has expertise in organising events large and small, ranging from film premieres to team building days.
We can help you build your own bespoke event or can support any event that you already have established.
We also have a number of pre-organised events throughout the year in which you can partake, either as a company or as individual employees.
Alfie - World Premiere - a Case Study
The world premiere of Alfie was held in support of Make-A-Wish. Income from a specified number of ticket sales was donated to Make-A-Wish.
4. Sponsorship
Sponsor one of our events to forge a strong, relevant relationship between your brand and the charity. By sponsoring us, your company can also create an emotional resonance with event participants.
But sponsorship needn't be confined to events - we are always ready to explore other opportunities which provide mutually beneficial marketing and press coverage for both brands.
For more information please contact info@make-a-wish.org.uk
5. In-kind support
Companies can donate their products and services to the charity. This support is entirely relevant to their business and encourages goodwill amongst staff and customers. If you would like to help fund our offices, office supplies or wages please contact info@make-a-wish.org.uk to discuss.
6. Wish List
Donations in kind that we are in need of at present:
- Rail Travel
- Limousine Travel
- Hotel Accommodation
- Airmiles
- Medical Equipment Hire
- Tickets for local attractions
Of course there are many other donations in kind, with which you could help us - if you feel that your company could support us in this way please contact info@make-a-wish.org.uk
How to help:
- Charity of the Year
- Current Charity of the Year Partners
- Other Corporate Fundraising Ideas
- Corporate Supporters
- How to Donate